This is a full social media campaign to promote the upcoming mixtape of Ateze. The goal was to have a consistent visual aesthetic for this mixtape (dark tones, hypnotic, groovy), and social media content that builds anticipation. 5 cinematic reels and 5 behind the scenes which shows how we made the cinematic reels , 5 different locations, 5 unique subjects all dancing in slow motion while the camera zooms out to reveal the location and information.  

A lot of ads are exremely fast paced today, almost afraid that you will look away, my approach was the opposite. Let’s make it slow, one take, let’s hook the viewers in and make them want to know more.

More content will be released soon, this
is an ongoing campaign